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Southlake Style

Strong Impact

Jan 07, 2013 04:53PM ● By tina

Dallas Cowboy All-Pro Linebacker Demarcus Ware entrusts his conditioning to Impact Performance & Fitness

From NFL monsters to weekend warriors, Kevin Kordish's Impact Performance & Fitness already has a strong following in Southlake

By Tracy Southers, APR

Weight loss was the number one New Year's resolution in 2012 and staying fit and healthy was ranked fifth, according to national data research company Statistic Brain. It is a safe bet these will again be popular New Year's resolutions in 2013 as a majority of Americans continue to battle the bulge or seek to take better care of themselves. Here in town, staying fit and healthy is serious business. From specialty gyms and boot camps to nutritious take-out meals and wellness seminars, there are numerous local options for becoming a person who looks good, eats right or can sack a quarterback.

A new facility catering to those seeking a low profile, high intensity workout is Impact Fitness & Performance, located at 525 Nolen Drive, suite 100. Here, you can train like a professional athlete, literally, under the guidance of co-owner Kevin Kordish, who works with several NFL and NBA players. As a personal trainer at Larry North Fitness in Southlake Town Square for 10 years (which closed August 2011), Kordish is  no stranger to Southlake and opened his doors with 150 loyal customers.  His brother, Bobby, is the general manager and also worked at Larry North Fitness.

A certified personal trainer by the National Academy of Sports Medicine and Aerobics and Fitness Association of America, Kordish's passion is helping people improve their lives through fitness. He says the biggest misconception about fitness training is that it's simple.

"If you really want results, you must understand the scientific aspects of how muscles interact with each other. People don't understand that momentum makes it lighter and you can achieve better results with less weight. If you can't control it, you shouldn't be lifting it," he comments. "The body is very adaptable and can do many things if it is appropriately trained for a task."

Kordish's knowledge and natural talent have enabled him to work with several professional athletes, including current Dallas Cowboys DeMarcus Ware and Jay Ratliff, and LaMarcus Aldridge of the NBA’s Portland Trailblazers. He began training professional athletes while at Larry North Fitness and when the Southlake location closed, he transformed an empty showroom at the former Classic Hummer location in Grapevine (Classic Chevrolet owner Tom Durant is also a client) into a well-equipped makeshift gym. Kordish reports he transferred 95 percent of his clients from Larry North to the temporary facility, and trained several Dallas Cowboys players there five days a week during the NFL lockout in 2011. Shortly thereafter, Kordish began developing his business plan, securing financing, and searching for property.

"I spent 10 years in Southlake and had great clients, so I knew there was a need for an upscale facility without the masses," Kordish states. "There are many people who don't want to go to the big box clubs and prefer a smaller gym with more customer service."

Kordish welcomes both novice gym-goers and hard core athletes, noting his training philosophy is the same for both. His initial assessment includes health history, movement patterns, and an overall fitness evaluation. These determine the workout program, thresholds, and if any corrections are needed to movement patterns.

"Everyone is really built the same, but we don't move the same because of different things that happen to us in our life. The fundamentals of fitness training apply to everyone, but the primary difference in training a professional athlete is they are typically in better condition and have higher thresholds," he explains. "During football season, I train DeMarcus Ware the same as I do a non-athlete because he is getting so much physical activity at practice and during games. During the off-season I add more weight and core exercises to his routine. "

Even if you're not training to be a NFL linebacker, the personal trainers at Impact Performance & Fitness will help you transform your body and improve your athletic skills. They offer one-on-one personal training for $70-$80 per hour (based on frequency) and group training for $40 per session (two to four participants). Memberships are currently available for $99 plus $59 monthly dues for individuals and $149 per month for families. Complimentary childcare is available.

Although Impact Fitness & Performance officially opened November 12, 2012, the timing is fortuitous as most fitness clubs see an influx of participants immediately following the holidays. At approximately 10,000 square feet, Impact Fitness & Performance is welcoming and comfortable, but still intense. The reception area features a leather sectional and flat-screen television, but it is doubtful that either get much use. The action is in the large, open area filled with FreeMotion® treadmills,  incline trainers, recumbent bikes, ellipticals, and an impressive assortment of strength equipment.

"FreeMotion is the best line of fitness equipment available and has a cable pulley system that allows greater flexibility and the ability to do more exercises," Kordish explains, noting other equipment brands allow for only fixed-isolated movements. "FreeMotion can be used by all levels -- student athletes, competitors, or the baby boomer who just wants to feel better."

Used by professional sports teams, universities, hotel chains and medical clinics, FreeMotion equipment is designed to allow the user to move naturally, based on their abilities and differences in limb lengths and joints. Known as asymmetrical training, FreeMotion allows for the user to define the movement pattern, not the machine. The best news: Since FreeMotion equipment activates more muscles, more calories are burned.

Kordish also points out the FreeMotion cardio equipment have a built-in tablet that links to Google Maps™ for the user to program a route anywhere in the world to run or cycle. Called iFit® Technology, the equipment automatically responds to the terrain by adjusting the incline/decline, resistance and speed.

"This is great for people training for a marathon or triathlon. All workouts are stored in the iFit cloud so progress can be tracked to check time, speed and distance. You can even qualify for the Boston marathon by using a FreeMotion treadmill."

Seeking to offer members something new and unexpected,  Kordish opted to include two unique pieces of equipment:

·       The Vertimax is a platform with bungee cords that are attached to the user at eight points for running, jumping and lunging exercises. The goal is to challenge muscles more than body weight. It is used primarily to train athletes to gain explosive power.

·       Also designed to test body strength, flexibility and endurance is the Flipper, which simulates flipping a tire with Olympic-sized weight plates up to 700 lbs. The movements that result from its use closely mimic those of a lineman in football.

For those seeking a more traditional full body workout, real-life tires ranging from 75-300 lbs. (think John Deere tractor) are lined along the back wall of the gym. The strength and aerobic benefits of tire training can enhance performance in all sports from gymnastics to football.

Impact Performance & Training also offers indoor cycling classes and RAPIDfit, a 55-minute high energy workout that combines cardio and resistance training by using the Vertex vibration machine, Incline Trainer, and Dual Cable Cross. Developed by FreeMotion, the average participant burns between 600 and 900 calories per session.

For most people Kordish works with, the two most requested fitness goals are losing weight and firming up, and the FreeMotion equipment addresses both. For those seeking to drop pounds, Kordish employs more cardiovascular exercise, such as the treadmills and stationary bikes. In addition, he applies nutritional guidelines to their program. Strength training is used to reduce body fat and for muscular development.

"The key to weight loss is elevating the heart rate and keeping it up, which burns more calories," Kordish says. "It all comes down to calories in and calories out; there is no easy way around it. You need to have enough fuel to run the engine, but not overfill the tank."

New Year's resolutions and gym memberships seem to go hand-in-hand, but Time magazine listed "lose weight and get fit" as the most commonly broken New Year's resolution. Don't let this happen to you.


Tips from Kevin Kordish

1.     Weight training increases muscle; more muscle burns more calories.

2.     Spot reduction is not possible through exercise. You can do crunches or adduction/abduction (inner/outer thigh) all day long, but it won't reduce the fat in those areas.

3.     Cardio will increase cardiovascular capacity, but not necessarily facilitate the loss of body fat.

4.     Work smarter not harder, hire a personal trainer.

5.     If you only have 30 minutes to exercise, maximize your time with resistance training.

Bonus: Exercise is like a parachute, it only works when you use it.

Watch Cowboy great Demarcus Ware get his workouts in with Kevin Kordish at Impact Performance and Fitness in Southlake.