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Southlake Style

Forest Park Medical Teams Up with Dallas Cowboys

Jul 14, 2014 11:47AM ● By Dia

Forest Park Medical Center and the Dallas Cowboys are entering an expansive partnership that builds on their shared passion for service, innovation and excellence. The deal calls attention to the pioneering ways in which health risks can be prevented or eliminated, marking the first sports marking partnership in Forest Park’s history.

Under the agreement, Forest Park will gain marketing and promotional rights in the mobile marketing, digital signage, radio, TV and print categories. Additionally, the Dallas Cowboys cheerleaders, players and coachers will participate in Forest Park community health initiatives.

“Partnering with the Dallas Cowboys is a major milestone for our hospital system, which recently celebrated its five-year anniversary,” says Dr. Robert Wyatt, Forest Park’s chief medical officer. “Our team of dedicated physicians and staff are committed to excellence in all they do, from patient care to community involvement and activism. It is not hard to miss the parallel that Forest Park shares with the Dallas Cowboys when it comes to a commitment to excellence.”

Forest Park also will serve as a sponsor of the Dallas Cowboys Cheerleader and Cowboys youth camps, working with the Cowboys to educate young people about the importance of healthy eating, staying active, fitness and safety. Physicians and staff from each of Forest Park’s campuses will participate in these camps.

“The Dallas Cowboys are excited to enter into a new partnership with Forest Park Medical Center,” says Jerry Jones, Jr., the Dallas Cowboys executive vice president/chief sales and marketing officer. “We look forward to using their expertise and resources to make a difference in the lives of the youth across Texas in the years to come.”