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Southlake Style

Southlake Dermatology Gets Digital Makeover

Oct 14, 2014 11:31AM ● By Kevin

Southlake Dermatology, an award-winning provider of medical, surgical and cosmetic dermatologic treatments in Dallas Fort Worth, received a website redesign by i5 web works recently, according to a press release by i5's Michael Burns on PRWeb. 

While the URL remains the same,, "a fresh look, new images and more interactive features were incorporated into the design, which is supported by the most advanced responsive technology to ensure it displays properly on multiple devices including desktops, tablets and smart phones," the release said.

Developed and maintained by i5 web works, which also created the previous website launched in June 2011, the release goes on to say the site’s home page provides an overview of Southlake Dermatology and its services, as well as educational resources and skincare products. 

Now with more prominent displays, it is easier than ever for returning and potential new customers to book an appointment. Each page also displays contact information, social media links and a "secure patient login" function.

The release continues, "according to Carita Weaver, co-founder and partner of i5 web works, the new website is an important component of Southlake Dermatology’s overall internet marketing program, which also includes search engine optimization, social media and an electronic newsletter."

“A website is the most important tool in a company’s online marketing strategy, so it makes sense to invest time and money to ensure it is up-to-date and performs well in search results,” Weaver explained in the press release. “Unlike most other forms of marketing, website activity is easily tracked and results are typically seen quickly via email inquiries and phone calls.”

Primary sections for patients and visitors include: 

  • Our Team - Physician/provider credentials/staff photos
  • Medical and Cosmetic - Detailed explanations of each service
  • Resources - Dermatology-related videos/articles and skincare overview
  • Forms/Insurance - Necessary paperwork can be downloaded and printed before each appointment
  • News - Articles, press releases and newsletters
  • Contact Us - Policies, location map, contact form

Purchase Products and Procedures is the site's newest section. It is linked to the practice's e-commerce site.

For more information about i5 web works Internet marketing solutions in Dallas Fort Worth, visit or call 888-893-7519.