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Southlake Style

Elaine Turner Returns to Her Roots

Nov 18, 2014 03:40PM ● Published by Amy
“Texas-Glam” has officially come to Southlake. Elaine Turner has opened a boutique in Southlake Town Square featuring handbags, shoes, jewelry and apparel. 

After opening five stores in her native Texas, one in Nashville, and most recently in New York on Madison Avenue, Turner is heading back to her roots to offer her mix of updated classics and accessible luxury to Dallas metropolitan shoppers. 

According to Turner, "We take pride in our Texas, down-to-earth roots and are eager for our customers to experience and embrace our friendly, warm, fun and glamorous environment. Ultimately, if you walk out of one of our stores feeling beautiful and fulfilled both inside and out, then I feel like we have done our job." 

The 2,066 square foot boutique features the glamorous interiors Turner is known for such as; her signature pink sofas, raffia wrapped walls, bamboo floors and cowhide rugs.

To showcase the brand’s latest product category, the store will feature a custom-designed jewelry vignette to convey a charming vanity space.  An intimate wardrobe room and selection of fellow Texan designer’s jewelry, plus home furnishings and apparel by Elaine Turner and other brands, all curated by Turner, highlight the store.

As with all the Elaine Turner boutiques, the new location will host cocktail parties and charity fundraisers, since having fun and giving back to the community is an essential part of the company's culture.