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Southlake Style

Gallery: Columbia Specialty Fishing Gear Store Opens in Southlake

Dec 11, 2014 03:58PM ● By Kevin

Columbia Sportswear Company announced the opening of its first Columbia Performance Fishing Gear (PFG) concept store in Texas. The store is located at Southlake Town Square near Dallas and opened its doors on Nov. 28, often referred to as Black Friday. 

Columbia’s popular PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers, and is being embraced as a lifestyle brand by consumers of all ages. 

“As a Texan myself, I know that everyone in the Dallas area enjoys a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun,” said Shawn Cox, Columbia’s senior vice president of retail.  “We couldn’t be more excited to welcome folks from around the region to this great new location and to further promote the PFG lifestyle.”

"With a clean design, boutique feel and digital integration that includes an interactive knot-tying station, the Columbia PFG store is sure to entice accomplished and aspiring anglers, along with their families and friends," a recent press release said.

In addition to the PFG products, shoppers will also find classic Columbia styles designed to keep them warm, dry, cool and protected no matter what the weather has in store.

"Every PFG product is thoughtfully designed with fabrics, construction and industry-leading technologies for enjoying long days on the water or under the sun," the release said. 

Shoppers interested in local promotions can follow Columbia’s social media presence on Twitter at @columbia1938. The store is open to the public Monday-Saturday from 10 a.m. until 9 p.m., and noon to 7 p.m. on Sunday.

Information and photos provided by Andy Nordhoff and Jennifer Lutman