Grapevine Craft Brewery Refreshes its Monarch Beer
Feb 26, 2016 07:44AM ● Published by Audrey Sellers
When it comes to mainstays at Grapevine Craft Brewery (GCB), Monarch is up there. Formerly a filtered wheat beer, Monarch was one of the first beers released by GCB in 2014.
According to GCB: “The intention of the beer was always to be our lighter fare option, sessionable, clean and easy to drink. It’s unique and there are not many examples of kristalweizen-style beers in our local market. There are plenty of blonde ales around Texas … we didn’t want to throw our hat into that bag. And for the most part, the brand has been well received. In fact, sales volume grew over 100 percent in 2015 over 2014 sales. The problem, however, is that there has always been some amount of confusion for consumers.”
So, Monarch gets new branding and new style, officially going from a filtered wheat beer to a Pilsner. “We’ve decided to give our fans what they really want and take the guess work out of it. The wheat beer that drinks like a pilsner is now … wait for it — a Pilsner! Genius,” according to GCB.
The name remains the same; as for the taste, expect it to be good, but not fancy. It’s light-bodied and slightly hopped for a perfect finish. It’s true to a German-style beer with a low-hop aroma, mild bitterness and a Vienna malt backdrop.
Want to get a taste of the new Monarch Pilsner? It’ll be on draft March 1 with cans hitting the shelves the week of March 14. Visit GrapevineOnTap.com for more.