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Southlake Style

Robert Redford’s Sundance Hosts Grand Opening Celebration

Apr 14, 2016 08:28AM ● By Audrey Sellers

Photo via Sundance Facebook page

Sundance, a premier lifestyle retailer of women's and men's apparel, footwear, jewelry, accessories, art and home décor, is opening a new store in Southlake Town Square. There’s a philanthropic twist to its Grand Opening Weekend celebration beginning Thursday, April 14: Sundance will donate a portion of proceeds to the Creative Arts Center of Dallas, a nonprofit committed to building community through art.

Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world. From a small operation run out of the attic of the old Sundance Village firehouse, Sundance has grown to become one of America's preeminent lifestyle retailers. 

Sundance CEO Matey Erdos said in a press release, “Our newest Sundance store at Southlake Town Square is truly a special place. With the center’s commitment to providing a distinctive, art-driven experience, both in shopping and culture, we feel the Sundance heritage and lifestyle will resonate well in this community. Our beautifully designed store offers a unique experience with a strong sense of discovery and originality throughout.”

Erdos continued, “For us, it is a privilege to curate distinctive and artisanal collections, many pieces of which are exclusive to Sundance. The Sundance vision embraces this independent and creative spirit. We are delighted to provide this experience to our loyal customers in the Southlake area, and are confident our new store will be a great success.” 

The opening of the Southlake Town Square location continues the retail expansion previously forecasted by the company. Sundance recently opened stores in Scottsdale, Arizona; Dallas; Edina, Minnesota, and plans to expand retail locations over the next several years. One-of-a-kind pieces and Sundance-exclusive items will continue as the cornerstone of product offerings. 

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