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Emmitt Smith Joins Executive Lineup as Co-owner of The Gents Place

Jun 15, 2016 07:05AM ● Published by Kevin

Emmitt Smith. Photo courtesy of Wikipedia.

The Gents Place, an ultra-premium men's grooming and lifestyle club, announced Monday the formation of The Gents Place Franchising, LLC and the launch of its national franchise program, according to a press release. Additionally, Emmitt Smith, an established entrepreneur, Pro Football Hall of Fame inductee and long-time member of The Gents Place, has joined the team as a co-owner alongside founder and president Ben Davis. 

With four existing lifestyle clubs open in Dallas, Frisco, Southlake and Kansas City, The Gents Place currently has more than 2,300 members and plans to open 150 franchised locations over the next five years.

"Male grooming is a $5+ billion industry and The Gents Place prides itself on offering a world-class menu of services to help men look and feel their most confident best. As the industry continues to grow, now is the ideal time for us to grow our presence nationwide through franchising," said Davis, who founded The Gents Place in 2008 with the first location in Frisco, Texas. "We're thrilled that Emmitt has joined The Gents Place as a co-owner. Over the last few years, he's been a huge fan of the brand and his incredible success as an entrepreneur will undoubtedly help us accelerate our growth and maintain our leading position in the ultra-premium men's grooming market."

"From the first time I visited The Gents Place, I was blown away by the quality of the experience, from the services provided to the ambiance. I loved feeling connected to like-minded individuals that believe in looking good and feeling good — which leads to the ability to perform like a champion. I had a sense of belonging," Smith said. "I've been fortunate to have had success as an entrepreneur for the last decade and am excited about the opportunity to open doors for others who want to own their own business."

The Gents Place is seeking qualified franchisees to join the brand and currently has opportunities nationwide in markets such as Texas, Georgia, Florida, California, Illinois, Indiana, Maryland, New York, and Virginia. Prospective single- and multi-unit franchisees should possess a minimum net worth of $400,000 and liquid assets of at least $175,000. Candidates should have strong business, management and/or marketing experience. Franchisees can expect their initial investment to be between$440,955 - $705,980, including a $40,000 franchise fee. 

The Gents Place franchisees are provided with an array of tools to position them for success including: franchisee and management training, a proprietary web-based management system; ongoing, hands-on training for salon employees to learn our unique grooming methods, management and administration of a club; and advertising, marketing and public relations support. Additionally, The Gents Place provides assistance with site selection and construction.

To ignite national expansion, the company will be attending the International Franchise Expo (Booth No. 546) in New York Cityfrom June 16-18 at The Javits Center. Franchise executives from The Gents Place will be on-site to showcase the franchise opportunity and meet one-on-one with prospective franchisees to discuss the reasons to invest in the concept.

To learn more about ownership opportunities with The Gents Place, contact Bret Franson, director of franchise development or visit Follow The Gents Place on FacebookTwitter andInstagram for the latest news and trends.

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The Gents Place - Southlake TX

The Gents Place - Southlake, TX

Other establishments in town call themselves a men’s salon, salon for men, barbershop, or even an XYZ Clips joint. Why? It’s because they are in the “hair” business. The Gents Place... Read More » 


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