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Southlake Style

Local Moms Partner to Open Lice Treatment Center in Southlake

Jul 18, 2016 07:54AM ● By Kevin
Local entrepreneur and mom Kim DeJarnette always wanted to own her own business and was excited about the success of Lice Lifters DFW. Located in Frisco and owned by fellow local mom and entrepreneur Beth Kirschner, Lice Lifters DFW opened in May 2015. Lice Lifters DFW was so successful that Kirschner decided to partner up with DeJarnette to open her second location in Southlake.

DeJarnette is thrilled to be able to partner with Beth to open up the new Southlake location. Kim is looking forward to growing the Lice Lifter Franchise throughout the state of Texas and to help the community rid themselves of these pesky bugs.

The new Lice Lifters Southlake Head Lice Treatment Center opened in June and is located at 101 River Oaks Drive, Suite 110.

Kirschner's story for getting into the Lice Removal business was similar the founder, Michele Barrack's story. They both had repeat lice outbreaks within their family and could not get rid of the head lice with over the counter products. The lice kept on coming back – knowing they really never got rid of them in the first place. 

"While I experienced unsuccessful results with a mobile comb-out service, many parents head to the drugstore for an over-the-counter treatment product, not realizing that they are soaking their child's hair with a pesticide that can be four times as powerful as heavy-duty outdoor bug spray, and yet may not even work," said Kirschner. 

Lice Lifters Southlake will use the perfected Lice Lifters Treatment being used in the DFW location. Each customer will be checked for lice and if found positive will be given the royal treatment by the highly trained Lifticians. There will be an intensive comb-out used in conjunction with our signature nontoxic, all-natural killing agent Lice Lifters Solution®.

"The over-the-counter treatments with pesticides only work about 50 percent of the time, even when combined with nit combing, because lice have grown genetically resistant to the pesticides in many popular lice removal products (Source: New England Journal of Medicine, 2012)," explained Kirschner. "That's why Lice Lifters worked with chemists to develop an all-natural killing agent that blocks lice airways and stops live activity in 10 minutes or less."

Lice Lifters Southlake can be reached by phone at 972-294-3539, or visit

Information provided by a press release on To read the original story, click here.