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Southlake Style

Park Place Dealerships to Open Jaguar Land Rover DFW

Jun 30, 2017 12:59PM ● By Audrey Sellers

Ken Schnitzer, Chairman of Park Place Dealerships

With construction completed and the final design details nearly finished, Park Place Dealerships will open its newest dealership, Jaguar Land Rover DFW, on July 1 in Grapevine. Located on the south side of Highway 114 between Main Street and Texan Trail Parkway, the dealership sits on eight acres and is the third dealership in Northeast Tarrant County for the company. 

Park Place has moved its Jaguar dealership from Plano to Grapevine and has added the Land Rover brand to its portfolio.

“Northeast Tarrant County has been growing at a great rate since we opened the Lexus dealership in 2000,” said Ken Schnitzer, chairman of Park Place Dealerships, in a press release. “We moved our Mercedes-Benz dealership from the Mid-Cities to Grapevine in 2012 and we recently broke ground on a Porsche dealership which we plan to open next year. To say we love doing business in this area may be an understatement.”

Jaguar has a strong following for its vehicles including the XE and F-PACE, the first SUV in the brand’s history. Land Rover is an iconic brand and just introduced the new Ranger Rover Velar at the New York Auto Show, which goes on sale later this summer. Jaguar Land Rover just recorded one of its best sales month in May for the company with Jaguar Land Rover U.S. sales for both brands up 14 percent over May 2016. Year to date, Jaguar Land Rover is up 22 percent in the United States.

Jaguar Land Rover DFW is a two-story, LEED-certified facility. The shop includes 34 service bays and an 18-car service drive. The showroom can accommodate up to 12 new Jaguar and Land Rover vehicles. A nine-car service drive and 2,800-square-foot carwash will round out the areas dedicated to serving a client’s needs. Upon opening, Jaguar Land Rover DFW will have 70 employees.

“We will be adding jobs as we begin to assess new positions that will be needed to best serve our clients in the Park Place manner,” said Jordan Case, president of Park Place Dealerships. “We are always looking for people who enjoy taking care of others and working in an environment where they are valued.”

The Park Place brand has become synonymous with offering clients a high-quality ownership experience. The company continues to be recognized locally and nationally with top honors for its customer service, sales, and excellent processes. 

Park Place Jaguar Plano was named a recipient of the 2016 Pride of Jaguar Retailer Excellence five years in a row. Only 16 of the 162 Jaguar dealers across the United Stated were selected based on being top performers in three core business categories; customer advocacy, sales and business excellence. Out of the 16, only one Jaguar retailer is awarded the esteemed Marque of Distinction title for being the top retailer for its brand. Jaguar Plano earned the Marque of Distinction as the No. 1 Jaguar dealership in the country three years in a row. 

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