Park Place Dealerships Celebrates Opening of Jaguar Land Rover DFW
Oct 02, 2017 07:53AM ● Published by Audrey Sellers

Photos by David Alvey and Tony Valadez
Gallery: Jaguar Land Rover DFW Grand Opening Festivities [7 Images] Click any image to expand.
After 30 years of serving North Texas, the only thing more exciting than Park Place Dealerships opening another dealership in DFW is when they open two simultaneously. Park Place Jaguar Land Rover DFW quietly opened in July but waited until September 21 to launch the two brands with a grand opening fête including more than 500 guests.
Located on the south side of State Highway 114 between Main Street and Texan
Trail Parkway, the dealership sits on eight acres near DFW Airport. The two
iconic brands share a roofline but have separate showrooms for their respective
vehicles.
“Park Place Jaguar already had a successful history in Plano,” said Jordan
Case, Park Place president, via press release. “It earned the Pride of Jaguar
award five years in a row. Only 16 of the 162 Jaguar dealers across the U.S.
receive this recognition for customer advocacy, sales and business excellence. Out
of the 16, only one Jaguar retailer is awarded the Marque of Distinction title.
Jaguar Plano earned the esteemed award as the number one Jaguar dealership in
the country three years in a row. We’re excited to bring Jaguar and Land Rover
to the Grapevine-Colleyville area.”
Park Place partnered with Southlake Town Square to showcase the best of the
area. Kim Dawson models featured fashions by Malouf’s, Vineyard Vines and
Elaine Turner next to the Jaguar F-Type sports car and the all-new Land Rover
Velar SUV in their respective showrooms. Allen Edmunds and Kendra Scott were
also presented in the Fall Retail Showcase.
Guests enjoyed sushi and fried dumplings from Sushi Zushi, jumbo shrimp from Truluck’s, Korean BBQ tacos by Del Frisco’s Grille, chicken artichoke crostinis by Brio and sweet delights from Sugaire. Guests also enjoyed specialty cocktails like Solerno Cosmos and Hendricks Cucumber Coolers.
As night fell, guests
were invited to the New Car Delivery Area for The Balvenie Scotch and Cigar Bar.
DJ Paul Paredes kept the crowd energized with a lively, modern playlist. Guests
also enjoyed a fun photo booth by Mir Mir Photos.
Park Place Jaguar Land Rover DFW is a two-story, LEED-certified facility.
The shop includes 34 service bays and an 18-car service drive. The
showroom can accommodate up to 12 new Jaguar and Land Rover vehicles. Inside
the Client Lounge, there’s comfortable seating, complimentary beverages and
snacks, and even a children’s playroom.
For more information, visit ParkPlace.com.