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Southlake Style

IHO-What?

Jun 11, 2018 11:49AM ● By Ashley Madonna

For 58 years, IHOP, the International House of Pancakes, has been serving up stacks of hotcakes for local families. Sure, they have had lunch and dinner menu options throughout that time as well for those looking for alternatives to pancakes, but their bread and butter was more like batter and syrup.

But, last week, the diner announced they were flipping the “p” and changing their name to IHOb. To amp up the excitement, they didn’t disclose what that new letter would stand for and told their followers to stay tuned until the name announcement on June 11.

People spent the week hypnotizing what the new letter would mean for the restaurant. And threads popped up on social media accounts determined they knew what the change would be with guesses from bacon to breakfast to brunch.

But today, IHOP officially became IHOb, the International House of Burgers. They are making a run at the lunch and dinner game by rolling out new all natural, 100 percent USDA Choice, Black Angus Beef patties on stacked burgers.

Chief Marketing Officer of IHOB Brad Haley assured diners the restaurant would continue to serve up pancakes, but they wanted to show the world they were just as serious about their lunch and dinner options as they were about breakfast.

“We’ve pancaked pancakes for 60 years now so it’s the perfect time to start burgerin’ burgers, and we’re kicking it off by flipping the ‘p’ in IHOP to a ‘b’ for burgers,” Haley said via press release. “And, when you try them, I think you’ll agree with me that IHOb’s new line of Ultimate Steakburgers are so good that I’d put them up against anyone’s…just like our pancakes.”

So if you go to the Southlake location for breakfast with your family or for a late-night pancake fix, you will still be able to enjoy the classic favorite. You just may see a bigger emphasis on their new menu options.

“Everyone knows that IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb,” Haley said via press release.  

Will you be trying out IHOb while the promotion lasts? Or will you wait for the buzz to die down before going back for your pancakes? Either way, the national diner brand is sure to see some extra love over the next few days.