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Southlake Style

Allure Intimate Apparel Announces Its Newest Location in Town Square

Aug 09, 2018 01:20PM ● By Dia

Welcome to the world of luxury at Allure Intimate Apparel. From undergarment basics to the prettiest selection of elegant lingerie, Allure will soon become your favorite destination for pretty!

Started in 2003 in Wisconsin, Allure’s founder, Peg O’Malley was struggling to find a bra to fit, and she realized there was a need for a women’s specialty store in the area. She and her husband Peter did a little research and a few weeks later traveled to a lingerie trade show in New York. And Allure was on its way! The mission of Allure was clear: provide quality product and service while relying upon family-owned business models of years' past for inspiration.

Allure has built its business on its dedication to helping women feel beautiful. Customers of Allure enjoy first-class service and assistance in finding just the right style and fit to feel beautifully supported. Their buying team works diligently to provide a wonderful inventory for women needing basic bras, special occasion foundations, sport and nursing styles or comfortable post-surgical items. 

We’re thrilled to announce our newest location in the Southlake Town Square, and we are looking forward to meeting our new neighbors and assisting the women of Southlake and beyond to compose beautiful foundations and sleepwear collections.

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