FACE of Custom Homes
WillowTree Custom Homes
“CLEAN. It’s simply the way we do business. Every job. Every day.” – Travis Franks
Building a custom home demands more than craftsmanship — it requires trust, leadership, and discipline. At WillowTree Custom Homes, we operate by what we call the CLEAN standard: Communicative, Leading by Example, Efficient, Assumption-Free,and Neat & Orderly. It is not a slogan; it is the framework that guides every job, every day. Based in Southlake, WillowTree is recognized for thoughtful planning, hands-on oversight, and a steady, transparent process from concept through completion. We believe proactive communication prevents costly mistakes. Strong leadership sets the tone on every jobsite. An organized, orderly environment creates the conditions for true craftsmanship to thrive. By eliminating assumptions and prioritizing efficiency, we deliver a smoother, more predictable building experience for both homeowners and trade partners. At WillowTree Custom Homes, we build more than houses — we build enduring homes rooted in quality, integrity and trust.
