FACE of Hot Yoga
Brandon and Wendy Hartsell, ALIVE Wellness & Fitness Studios
“We didn’t want to simply turn up the heat. We wanted to engineer it.” – Brandon Hartsell
Brandon and Wendy Hartsell are the names behind ALIVE Wellness & Fitness Studios, a premium brand redefining the heated fitness experience in the Dallas-Fort Worth area. Since opening its first studio in Plano in March 2022, ALIVE has grown into a destination built on innovation, sensory design and intentional movement. Brandon, founder and CEO, brings more than 30 years of fitness industry experience. He is a named inventor on U.S. Patent 12,209,760, a dew point control system engineered specifically for heated fitness, creating heat that feels challenging yet breathable. Wendy serves as Content Director, shaping ALIVE’s immersive class library across yoga, barre, Pilates, HIIT and meditation. A trained opera singer, voice coach and instructor with over 20 years of experience, she curates each format with precision and artistry. Together they have created a design-forward approach to heated fitness rooted in purpose, innovation and modern luxury.
