Ashleigh Goyer
Owned Brands, Saint Bernard
“Where you go before you go.”
Saint Bernard began as a ski store in 1978 and has evolved into a lifestyle retail destination for wherever life takes you. Today, Ashleigh Goyer leads the company’s growing Owned Brands division, creating exclusive men’s and women’s merchandise available only at Saint Bernard. Her team focuses on developing thoughtfully designed products with approachable price points and the Saint Bernard customer in mind.
Last winter, Ashleigh launched Berno, the company’s first in-house ski collection, bringing its nearly 50 years of ski expertise into a collection of its own. Building on that momentum, her team is launching three new women’s lines across fall and spring while continuing to expand its two existing men’s in-house brands. For Ashleigh, Owned Brands represents an exciting new chapter for Saint Bernard, one that allows the company to take what it has learned about its customers and create something uniquely its own.
