Macy’s new retail store format, Market by Macy’s, will open in Southlake on Thursday, February 6.
The 20,000-square-foot shopping experience will feature an array of fashion offerings from both specialty designers and local brands. About 70% of its products represent a curated edit of Macy’s full line – which features designers like Tommy Hilfiger, Polo Ralph Lauren, Levi’s DKNY and Alfani. The remaining products represent Texas designers like Austin-based Texas Standard, B. Stellar Jewelry and Fitish.
The Southlake location will also introduce a 1,000-square foot beauty shop, Getchell’s Apothecary. The in-store offering pays homage to Margaret Getchell, the first female executive in retail who worked at Macy’s in 1860. Getchell’s Apothecary will offer more than 80 beauty brands organized by the needs they address.
Market by Macy’s will also feature an in-store eatery, Herald. The cafe will serve breakfast, lunch and snacks as well as beer, wine and cocktails. And while walking through the store and the cafe, customers can also shop for the furniture offerings available through the space, because all furniture and home merchandise are also available for sale.
“We’re taking a community-centric approach as the merchandise represents the needs of the community and the white space of the shopping environment surrounding Market by Macy’s,” Rachel Shechtman, Macy’s brand experience officer, says via press release. “We have worked with more than 50 different local partners on merchandise or event programming.”
But Market by Macy’s is going beyond the shopping experience to ensure it provides community-driven programming for locals. The location will host more than 20 new events and experiences this month. Some of February’s events include manicures on Valentine’s Day, essential oil making on February 18, a super kid cape making class with Southlake’s own Abigail Perez on February 22, a wine class at Herald Café on February 26 and a supper club featuring Urvashi Pitre on February 27.
Macy’s shoppers can also shop for the store’s full line online and then pick up items at Market by Macy’s.
While this is the brand’s first location, Market by Macy’s does plan to roll out other store locations throughout the year. But one thing is for sure: We are sure excited they decided to put down roots in Southlake.