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Dallas Cowboy Cheerleaders performing one of their iconic sets.
If you've spent 5-minutes with Kendra Scott (we have) then you know she's been making smart business decisions since opening her first shop at the age of 19. The entrepreneur and jewelry icon has now officially unveiled her new Dallas Cowboys–inspired collection, drawing aesthetic cues from the iconic Dallas Cowboys Cheerleaders - “America’s Sweethearts” - who blend athletic glamour with Texan flair.
Kendra Scott
Pave Star Silver Huggie Earrings from the new DCC collection by Kendra Scott.
At the heart of the collection are star motifs, crisp white and blue colorways, and playful nods to the DCC’s signature look. Key pieces include the Sierra Star Crystal Strand Necklace, Pave Star Silver Huggie Earrings (right), and Elisa Silver Pave Star Pendant Necklace, all crafted in sterling silver with vivid blue crystal accents - perfect for game‑day sparkle. The Tiny Cowboy Boot and Tiny Football pendants in 14k white gold, some accented with white diamonds, elevate the collection into fine-jewelry territory—and range up to about $1,000 for diamond clusters and luxe gold versions.
Pricing is broad: sterling silver styles - from $65 to $150 - offer accessible, everyday wearables, while the hope-for-the-huddle fine pieces hover between $500 and $1,100, depending on materials and embellishment. Whether you’re layering a football charm with a sterling chain or rocking star earrings to elevate your blue-and-white game-day fit, there’s a piece to suit your style.
Beyond the obvious team pride, the designs reflect the discipline and polish of the Dallas Cowboys Cheerleaders, who include Southlake Carroll alums Lacey Munoz and Jessica Bowman amongst many known not only for their halftime routines but also their exacting standards of presentation and signature boots and belts. In that way, the collection feels personal: wearable tributes to both the team and Texas roots, designed with wear‑every‑day versatility in mind.
Kendra Scott’s collaboration dropped in late July, with official social buzz from the brand and the Cheerleaders confirming the debut just days ago. So whether you’re counting down to kickoff or cocktail hour, these pieces give you the confidence of a sideline standout, with style that’s both spirited and sophisticated.