Southlake Town Square’s activewear footprint is getting even stronger.
Swiss performance brand ON Running is preparing to open its first Tarrant County storefront later this year, bringing the fast-growing athletic company’s signature “running on clouds” footwear technology to Southlake shoppers.
Founded in Switzerland in 2010, ON has exploded in popularity over the past several years, fueled by its sleek design aesthetic, lightweight performance shoes and growing presence in both the running and lifestyle fashion worlds. The company has also gained mainstream visibility through partnerships with athletes and tennis legend Roger Federer, who became both an investor and ambassador for the brand.
The new 6,000-square-foot location will sit between Alo and Sunglass Hut in Town Square, further cementing Southlake’s reputation as a destination for premium fitness and fashion retailers. The addition comes amid a broader wave of high-profile retail growth in the Square, joining recent arrivals like Rothy’s and upcoming brands including Reformation and Crate & Barrel.