The Smartest Move Southlake Homeowners Can Make This Tax Season
By: Ryan Ray, Founder & President of The Ray Tax Group
As a Fort Worth native and lifelong Tarrant County resident, I’ve spent my career fighting for Texas homeowners — and I’ve built The Ray Tax Group into the most successful property tax firm in the county because of one simple truth: results matter.
Every spring, appraisal values go up, frustration follows, and homeowners are left wondering what they can do to push back. In 2024, our clients didn’t wonder — they saved.On average, we achieved 14.6% reductions on residential properties in Tarrant County —more than $76,000 per property. We secured cuts for 99.6% of the accounts were presented. In the rare cases we didn’t win at the informal level, we took the fight further— even to court — and came out victorious.
That kind of performance isn’t luck. It’s years of experience, local expertise, and an unwavering commitment to our clients.
This year, the Tarrant Appraisal District (TAD) made the unusual decision not to raise market values across the board — but here’s the catch: many homeowners are still seeing their taxable values rise. And even if yours didn’t, that doesn’t mean you’re being taxed fairly. Now more than ever, it pays to protest.
We’re already proving that point. Even before the season hits full swing, I’ve already negotiated over $300 million in taxable value reductions for our clients — generating more than $6 million in 2025 tax savings. And the vast majority of those accounts had so-called“rolled” values. That’s proof positive: even flat values can be unfair — and beatable.
At The Ray Tax Group, we make it easy. No upfront cost. No risk. You only pay if we save you money. And when you sign up by May 3rd using code NEW25, you’ll lock in our special early rate of just 19% — the lowest contingency fee in Texas. After that, our standard rate remains one of the most competitive in the industry at just 30%.
For taxpayers like you, our VIP team offers a white-glove experience, handling everything from the paperwork to the protest with the care and precision your portfolio deserves.
✅ Expert review of your property
✅ Easy online signup at ray-tax.com
✅ Dedicated VIP service: VIP@Ray-Tax.com | 817-799-7479
This isn’t about guesswork or empty promises — it’s about keeping more of your hard-earned money where it belongs: with you.
Let’s make 2025 your most successful protest season yet.