Gentlemen of Southlake, your T-shirt game just got an upgrade.
Men’s fashion brand True Classic has officially opened in Southlake Town Square, marking the Los Angeles-based company’s third Texas location and the first to bring its “butter-soft, high-quality fitted premium tees” to this side of 114. The new store is located at 116 State St., Suite 150.
The space was formerly home to Heyday Skincare, which closed after nearly two years of keeping Southlake faces glowing and moisturized. True Classic wasted no time turning that self-care sanctuary into a stylish headquarters for men’s fashion. After all, why should skincare have all the fun?
True Classic built its reputation on the simple idea that not all T-shirts are created equal. Its tees are soft enough to sleep in but fitted enough to wear on date night — or to a board meeting if you throw on a blazer. Beyond shirts, the brand offers jeans, chinos, activewear, dress shirts, underwear, and accessories designed for men who want to look pulled-together even when they’re just “running errands” at Town Square.
The Southlake shop joins existing locations in Frisco and Houston, as the brand continues its Texas takeover. For True Classic, setting up shop in Southlake was a natural next step.
So if your closet’s been crying out for an upgrade, or you’ve been secretly hoping someone would invent a T-shirt that fits like confidence feels, True Classic is ready for you.
Shop the collection in person at Southlake Town Square or browse online at www.trueclassictees.com