Photos by Michael Ainsworth
Park Place Lexus recentlybrhosted the Women Presidents' Organization (WPO) at its Grapevine dealership. Lexus introduced a program last year called The LexusbrDifference that’s meant to improve members’ interactions with women,brmillennials, and multicultural buyers.
“We werebrhonored to host a meeting of such innovative and successful women,” said Sherry Miller, vice president of human resources forbrPark Place Dealerships, in a press release. “We're always looking forbrinspiration for our female members (employees) as well as ways to better connectbrwith our female clients.
“Our goal has never beenbrto just sell cars,” continued Miller. “We want to develop long-termbrrelationships with our clients and their families. We have manybrmulti-generational clients who have bought numerous cars from us over thebryears, and they wouldn't trust anyone else to service them.”
Park Place also recentlybrintroduced a new sales program that provides negotiation-free, upfront pricing,brwith dedicated personal consultants to accompany buyers throughout the entirebrsales process. Called “One Touch,” the program is focused on offering a fairbrprice on both the trade-in and purchase while respecting the client's time tobrcreate an easy, positive buying experience.
The WPO is the premierbrpeer advisory organization connecting women who own multimillion-dollarbrcompanies. In monthly meetings across six continents, chapters of 20 womenbrpresidents from diverse industries invest time and energy in themselves andbrtheir businesses to drive their corporations to the next level. Local WPObrchapters are coordinated by a professional facilitator and meet monthly tobrshare business expertise and experience in a confidential setting.
Located at 901 Highway 114 East, Park Place Lexus Grapevine is the only automobile dealership to ever win the prestigious MalcolmbrBaldrige National Quality Award. The award is the only formal recognition of performancebrexcellence of both public and private U.S. organizations given by the Presidentbrof the United States. The dealership has also been recognized as an elite ofbrLexus Dealer 16 years in a row, and received a No. 1 national ranking in customerbrsatisfaction.
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Photos by Michael Ainsworth
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