The Charles Schwab Challenge is leaning even further into local flavor this year, with a Fort Worth staple taking center stage on-site as fans and players experience tournament week.
Celebrating 80 years in business, Kincaid's Hamburgers will be served at Colonial Country Club during tournament play (May 18–24), bringing one of North Texas’ most recognizable burger traditions directly into the PGA TOUR atmosphere. Known for its simple menu, hand-formed burgers, and decades-long loyal following, Kincaid’s has long been a go-to for locals across the region.
That includes nearby Southlake, where the restaurant has become a familiar favorite for residents making the short drive into Fort Worth. In a suburb known for rapid growth and upscale dining, Kincaid’s holds a different kind of appeal—classic, consistent, and tied to the area’s shared food culture.
Located just about 25–30 minutes from Colonial Country Club, Southlake sits within the core footprint of the Schwab Challenge’s regional reach. Many residents follow the tournament closely each year, attend rounds in person, or simply take part in the broader excitement that builds across North Texas during tournament week.
Bringing Kincaid’s into the event space connects two long-standing Fort Worth traditions: championship golf and a local restaurant that has served generations.