HOW DID YOU INITIALLY BREAK INTO THE JEWELRY INDUSTRY?
I got my first job in the jewelry business from an ad in the classifieds. I was 19 years old, and I was hired as a salesperson for a small locally-owned jewelry store. I worked as a sales manager for eight years before going to work at Gatehouse Fine Jewelers in 2009.
WHEN DID YOU OPEN YOUR OWN CONCIERGE JEWELRY BUSINESS?
I was with Gatehouse Fine Jewelers for 12 years before we closed our doors in 2020. With the right location and perfect timing, I chose to open D-Flawless Concierge Jewelers in January 2021.
WHY DID YOU CHOOSE THE NAME D-FLAWLESS CONCIERGE JEWELERS?
Everybody thinks that it’s referencing my name, but it’s actually referencing diamonds. D-color diamonds are colorless, so D-Flawless actually means a perfect diamond.
WHAT KIND OF PIECES DO YOU OFFER?
We offer a lot of unique, custom pieces that you won’t find in your typical jewelry stores while also carrying staple, classic pieces as well. We have diamond tennis necklaces, stacked rings, precious and semi-precious stones. One of our hottest sellers are diamond stretch bracelets that easily expand to your comfort while not sacrificing the integrity of the bracelet. I always say the bigger, the better.
HOW DO YOU GO ABOUT FINDING THESE JEWELRY SELECTIONS?
I have a strong network of suppliers and vendors that I’ve worked hard to build up over my 30-year career. I handpick the pieces that are different and unique and cater to the latest modern contemporary styles and trends in the industry. We have a variety of everything.
HOW DO YOU CATER TO CLIENTS DURING YOUR JEWELRY CONSULTATIONS?
It really depends on what they’re looking for. Some people are shopping for a birthday or anniversary present, while others are just looking to splurge. I have a strong client base that has been shopping with me for a long time, so I have a good idea of their styles and price points and how to find exactly what they’re looking for.
WHAT WOULD YOU SAY IS THE SECRET TO YOUR SUCCESS?
Listening is key. I know people, I listen very well and I do my best to deliver them what they’re asking for. That’s what makes a great jeweler — knowing how to get people what they want.
WHAT DO YOU LOVE MOST ABOUT THE JEWELRY BUSINESS?
There’s nothing better than putting an exquisite piece on an excited customer and watching that smile come on their face. Jewelry makes people happy — and I love making people happy.