LawnStarter
Lawns across the country are starting to show their fall colors. However, golds and oranges aren’t the dominant tones. With the 2024 presidential election just weeks away, homeowners are showing off the spirit of the election season with political signs in dominant reds and blues.
A September survey of 1,000 U.S. homeowners conducted by Austin-based LawnStarter has shown that one in three are “very likely” to display political signs on their properties. Add in those who are “somewhat likely,” and the number rises above 55%, or one in every two homeowners. Enthusiasm also runs deep as more than 21% of those putting up signs will have three or more on their property.
According to the national study, Democrats (41.6%) are more likely than Republicans (36.4%) to put up signs this year. Democrats are also most likely (64.9%) to have displayed signs in the past, just a few points higher than Republicans (59.1%). Regionally speaking, midwesterners are the most likely (60.1%) to do so, while western voters are the least likely (49%).
Just like current presidential polling, the survey also shows a close tie in the race to put up commensurate signage, with 25.87% showcasing their Harris/Walz signs compared to 25.37% highlighting their preferences for the Trump/Vance campaign. Other signs of note include those for local candidates and issues.
All the signage has left many with concerns about how life will proceed while wearing their political hearts on their sleeves. The top three concerns mentioned by sign showers include vandalism, harassment and the potential to offend or anger their neighbors and loved ones.
For more information, visit the LawnStarter survey here.