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An ice-cold drink is this season’s hottest accessory. Whether it’s for family barbecues or pool-side entertainment, one thing is for sure: Seltzers are having their moment. While there have been several fruity variations that have taken over the industry in the past, there’s a new can on the market, just in time for summer 2020.
Lone River Ranch Water (created by former Dallasite, SMU graduate and current CEO Katie Beal Brown) offers a classic cocktail, which she has been familiar with for years, in a can.
“We’ve been drinking ranch water on our family’s ranch in Far West Texas for as long as I can remember,” Katie says. “We canned this drink to celebrate the roots of the legend and our own heritage as a family who settled here generations ago.”
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Inspired by the classic West Texan recipe, Lone River Ranch Water combines highly carbonated seltzer water, 100% organic agave, natural lime juice and a gluten-free alcohol base to create a crisp drink. Katie says its simple yet refreshing taste represents those who first thought up the cocktail.
“In thinking about the hard-working people of West Texas, we knew we wanted to create something that is approachable in both taste, price point and availability,” Katie says. “When I think of people from West Texas, I think of no-frills, get-the-job-done kind of people. I think that's also what Lone River Ranch Water represents — it's a no-frills, get-the-job-done kind of drink.”
For 85 calories per can and with 4% ABV, locals can feel good about cracking open a six-pack for their next summer get-together. Plus, unlike other popular seltzers, it comes in a traditional can size, making it even easier to enjoy yours in a koozie.
By partnering with Ben E. Keith, Lone River Ranch Water is picking up its distribution to be sold at major retailers such as H-E-B, Central Market, Whole Foods Market, Kroger, Albertsons, 7-Eleven, Total Wine & More, Specs and hundreds of independent stores throughout the state. Be on the lookout for the two new flavors coming to stores soon: spicy and red grapefruit.