No Cash, Just Cupcakes
Sprinkles ATM Now At Your Service.
Southlake Town Square has a plethora of sweet offerings, from Crumbl Cookies to Milwaukee Joe’s artisan ice creams. But none of them can be ordered with the convenience of an ATM like Sprinkles Cupcakes, which recently opened between Vans and L’Occitane en Provence in Southlake Town Square.
Created in 2005 by “Cupcake Wars” judge Candace Nelson, Sprinkles Cupcakes is a Beverly Hills baking business widely known as one of the world’s first cupcake-exclusive bakeries. While it has 23 bakeries in eight states, the franchise has considerably extended its reach thanks to 26 innovative cupcake ATMs depositing desserts into customers’ hands with the simple push of a button.
“Having the world’s first cupcake ATM was a natural idea for us,” chief marketing officer Michelle Wong says. “It’s such a special and unique experience. What could be better than being able to get a freshly baked cupcake 24/7?”
Sprinkles fans start their experience just like any other ATM transaction — by inserting their card into the chip reader. Eyes light up along with the touch screen as customers choose a single or a variety four-pack from six creamy flavors, including red velvet, Belgian dark chocolate, black and white, vanilla, strawberry and sprinkles.
With a nostalgic nod to days chasing the ice cream truck, this transaction pays off as the “I Love Sprinkles” jingle chimes along in anticipation of one’s first bite.
“We feel having a Sprinkles Cupcake ATM in the bustling and vibrant Southlake Town Square was the perfect fit for our franchise,” Michelle says. “We hope it sparks fun and joy as customers delight in a Sprinkles cupcake for any occasion.”
Whether you want to try Southlake’s newest sweet addition or are just passing by during your shopping spree, look out for Sprinkles Cupcakes and see why this appetizing ATM is sweeping the nation.