Snack On Shack
Shake Shack Joins Southlake’s Burger Scene
The East Coast fan favorite has come to town. Shake Shack opened its first Tarrant County restaurant right here in Southlake Town Square, a project that took months to finalize.
“We are very purposeful in the cities we choose to open in,” Shake Shack’s area director Lisa Sluder says. “We look for dynamic neighborhoods and locations with distinctive community gathering places. We’ve had our eye on Southlake for a while, but we were waiting for the right location.”
For those unfamiliar with the brand, Shake Shack has grown from New York hot dog cart to international burger mogul since opening its first permanent kiosk in 2004. Known for its long lines, classic dishes and creamy desserts, the quick-service, casual eatery has gained a cult following who won’t let anything get in the way of their next bite. Now locals can sink their teeth into one of their classic burgers without traveling across town to a Dallas location.
Crafted with fresh, all-natural Angus beef and a non-GMO Martin’s potato roll, the made-to-order burgers come out prepared medium and ready to savor. Shake Shack does offer barbecue and chicken-based options, but Sluder knows it’s their original creation that made them a worldwide success.
“Our ShackBurger put us on the map, so that item is a must,” Sluder says.
Southlake’s location will feature DFW vendors to cater their dishes to locals’ appetites. Whether you are sipping on one of their craft beers or enjoying a sweet addition to one of their classic custards, the new site offers something different than what’s already cooking up in Southlake.
“Every time we enter a new neighborhood, we seek out the best local purveyors to team up with,” Sluder says. “For our Southlake location, we’ll be working with Emporium Pies, Pecan Lodge, Community Beer Co, Deep Ellum Brewing Company and Four Corners Brewing Co.”
Once the weather warms up, locals will love sitting out on their capacious patio, munching on their delicious dishes and looking out on Southlake Town Square. It’s set to become the new hot spot for grabbing a quick bite or treating the family to a fun lunch out.
