Photos by David Alvey and Tony Valadez
After 30 years of servingbrNorth Texas, the only thing more exciting than Park Place Dealerships openingbranother dealership in DFW is when they open two simultaneously. Park Place JaguarbrLand Rover DFW quietly opened in July but waited until September 21 to launchbrthe two brands with a grand opening fête including more than 500 guests.
Located on the south side of State Highway 114 between Main Street and TexanbrTrail Parkway, the dealership sits on eight acres near DFW Airport. The twobriconic brands share a roofline but have separate showrooms for their respectivebrvehicles.
“Park Place Jaguar already had a successful history in Plano,” said JordanbrCase, Park Place president, via press release. “It earned the Pride of Jaguarbraward five years in a row. Only 16 of the 162 Jaguar dealers across the U.S.brreceive this recognition for customer advocacy, sales and business excellence. Outbrof the 16, only one Jaguar retailer is awarded the Marque of Distinction title.brJaguar Plano earned the esteemed award as the number one Jaguar dealership inbrthe country three years in a row. We're excited to bring Jaguar and Land Roverbrto the Grapevine-Colleyville area.”
Park Place partnered with Southlake Town Square to showcase the best of thebrarea. Kim Dawson models featured fashions by Malouf's, Vineyard Vines andbrElaine Turner next to the Jaguar F-Type sports car and the all-new Land RoverbrVelar SUV in their respective showrooms. Allen Edmunds and Kendra Scott werebralso presented in the Fall Retail Showcase.
Guests enjoyed sushi andbrfried dumplings from Sushi Zushi, jumbo shrimp from Truluck's, Korean BBQ tacosbrby Del Frisco's Grille, chicken artichoke crostinis by Brio and sweet delightsbrfrom Sugaire. Guests also enjoyed specialty cocktails like Solerno Cosmos andbrHendricks Cucumber Coolers.
As night fell, guestsbrwere invited to the New Car Delivery Area for The Balvenie Scotch and Cigar Bar.brDJ Paul Paredes kept the crowd energized with a lively, modern playlist. Guestsbralso enjoyed a fun photo booth by Mir Mir Photos.
Park Place Jaguar Land Rover DFW is a two-story, LEED-certified facility.br The shop includes 34 service bays and an 18-car service drive. Thebrshowroom can accommodate up to 12 new Jaguar and Land Rover vehicles. Insidebrthe Client Lounge, there's comfortable seating, complimentary beverages andbrsnacks, and even a children's playroom.
For more information, visit ParkPlace.com.
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