1 of 5
2 of 5
3 of 5
4 of 5
5 of 5
Lilly Pulitzer has opened a new 1,476-square-foot boutique at 409 Grand Avenue East, marking the return of the colorful resortwear brand to Southlake Town Square.
Known for its bold prints, bright color and unmistakable Palm Beach point of view, Lilly Pulitzer has been a resortwear staple for more than 65 years. The brand traces its roots to the 1950s, when founder Lilly Pulitzer asked a dressmaker to create a simple shift dress that could hide juice stains from her citrus stand. The look caught on, and a fashion institution was born.
Today, the brand continues to play with that history through initiatives like Lilly’s Vintage Vault, which brings back hand-painted archival prints from 1962 to 1985 in updated styles.
The new Southlake boutique carries dresses, apparel, accessories and resort-inspired pieces in the signature Lilly palette.