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From Paris sidewalks to Tokyo subways, the humble Trader Joe’s canvas tote has quietly become an international style statement. In recent weeks, global media outlets have chronicled the bag’s unlikely rise – coupled with resale listings on sites like eBay reaching jaw-dropping prices as high as $59,000 (though whether anyone has actually paid that much remains in question).
Prized overseas for its distinctly Americana charm, sustainability cred and unmistakable logo, the $2.99 tote has become a shorthand for cultural capital: proof of travel, connection and touch of IYKYK. But while fashionistas abroad may romanticize the bag, here in Southlake, it’s long been a daily essential. Lucky for us, since Store No. 406 opened 12 years ago this month, the world’s most in-demand tote, has been just a grocery run away. Hype sold separately.