Allure's Dallas Grand Opening Wrap-up

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As more and more women told their friends about the transformative experiences they’ve had with professional bra fittings at Allure Intimate Apparel in Southlake, it was only a matter of time before Allure opened a second Texas location. Allure thanks you for your support, Southlake!

The official grand opening of Allure’s brand new Dallas store took place on Thursday, Nov. 16, 2019, and the support was overwhelming! New and returning customers flocked to see the newly finished store and join in the celebration. Allure gave away dozens of highly valued swag bags filled with gifts from top lingerie brands, raffled off bra and panty sets and provided delicious food and drink to all attendees.

“Bra shopping has officially gone from something I completely avoid to something I look forward to doing again!” says customer Jennifer Miller after visiting the new Dallas store. “I have never had a bra fit perfectly, and by the end of my visit I walked out with four perfectly fitting bras!”

Allure Intimate Apparel is committed to finding the best bra for every woman’s individual size and lifestyle needs. Allure’s highly trained, professional bra fitters understand the whole-body benefit of a well-fitting, supportive bra and utilize quality products in over 150 sizes to find the perfect bras, underwear and swimwear for every woman. Started in Wisconsin in 2003, Allure now has seven stores across the states of Texas, Wisconsin and Minnesota. Sizes 28 to 48, cups A through K — Allure fits EVERY woman!

Allure Intimate Apparel’s new Dallas store is located in the Pavilion on the south side of Lovers Lane and is open seven days a week. Visit AllureFits.com for details on the quality brands and styles Allure carries, customer reviews, and more. And be sure to follow Allure on Facebook, Instagram and Twitter for all the product updates, inspiration and bra knowledge you could ever need!