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London, England, UK - 24 August 2023: Person carrying a large brown paper bag after purchasing clothes from Primark in central London
Primark, one of Europe's favorite fast-fashion brands, is coming to Grapevine Mills Mall later in 2025, set to open in part of the space occupied by Burlington.
Primark is a fast fashion brand that started in Dublin in 1969 and has continued to grow, gaining major popularity in Europe and now the US. The chain features trendy clothing and accessories for all ages, as well as beauty products and home goods. They are also known to collaborate with celebrities and even Disney for special collections.
As opposed to most fast-fashion retailers, Primark prides itself on maintaining a high-quality standard by selling its wares exclusively in brick-and-mortar stores. In addition, Primark places emphasis on sustainability in various ways, one of which is its Repair Workshops. These free workshops teach skills like button sewing, zipper repair and mending holes. The workshops also encourage customers to get creative with reimagining their clothing through customization to extend the life of the garment. While in-person classes are only currently available in Europe, US customers can access these workshops online.