City of Southlake
Sabre Group campus is looking to get a boost. More specifically, a boost from Booster Fuels. Booster Fuels is an on-demand mobile gasoline company that fills up patron’s vehicles while they are parked. According to a city of Southlake presentation, users order fuel service from Booster through its app, which they can download for free.
“Through the app, a customer will park their car, pin their location and pop the gas tank,” Ken Baker, Senior Director of Planning and Development Services, says. “The company will come over and fill their tank, clean their windshield and do some tire pressure checking as part of the operations.”
Normally the traditional gas supply chain includes transporting the fuel from terminal to jobber to storage tank to gas station to the user’s vehicle, according to the city presentation. But with Booster Fuels inserted into the supply chain, that increases efficiency by transporting the gasoline straight from the terminal to the vehicle, resulting in fresher gas with less contamination, reductions in labor cost and with 40 percent fewer gas emissions.
Booster Fuels has delivered over 12 million gallons of gas, saved over 200,000 employee hours and helped eliminate over one million vehicle miles since its founding in 2014, according to the city presentation.
Booster right now fuels for several cities throughout the Metroplex, including Dallas, Plano and Irving. If approved, Sabre campus would mark Booster’s first footprint into the Southlake area, Chief of Marketing Bennett Porter says.
“One of the best things about Booster is the positive sentiment it creates among team members,” Yvonne Freeman, Sabre Corporation Vice President of Global Total Rewards and Human Resources Operations, says in a recommendation letter. “Imagine getting excited to fill up your car when you see it running low on fuel because of something as simple as Booster.”
The Southlake City Council heard and approved the first reading of the proposed zoning amendments to allow Booster to operate on the Sabre campus during their council meeting on August 6, with the second reading and public hearing scheduled for their following meeting next week, August 20.
If their outdoor sales and services permit is approved by the council next week, the company estimates its inclusion onto the Sabre campus would result in less road congestion and greater safety for Southlake residents.
“I think this is an awesome idea,” Mayor Laura Hill comments. "I love that. People get in their car, they’re ready to commute and they’re done. They don’t have to stop in a gas station on the way home. Why don’t I ever think of these ideas?”
To listen to the second reading and the public hearing for Booster Fuels stop by Southlake Town Hall at 5:30 p.m. on August 20.