Sweet & Sassy: Where Girls Across the Nation Go To Celebrate
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“It’s not about the fun products or glamorous services, it truly is about the experience and making girls over-the-top happy.”
“I wanted to create a place where girls could go to simply be a girl and have fun,” says Sweet & Sassy founder, Dixie Clarke. Now a national chain with more than 20 locations, it’s clear the girly-girl haven is a hit. The flagship store enjoyed being a part of Southlake Town Square for more than 14 years, but is glad to now be across the street at Park Village with more space and a newly updated store.
Features of the new flagship include a hot pink ear-piercing throne, a girl-sized pedicure pit that seats 12 and a truly fabulous party area. Customers will also enjoy new retail experiences such as make-your-own sugar scrub, bath salts, bath bombs, body glitter and lip gloss. The new location still offers outstanding kids haircuts, makeovers, “Sweet Treat” make-your-own pedicure experiences, as well as princess, pop-star and spa themed parties and, of course, hot pink limo rides.
Another exciting change, Sweet & Sassy is partnering with Central India Christian Mission (CICM) Children’s Home and Wigs for Kids as part of their 2019 GiveBack! Program. To learn about how you can contribute, check out the GiveBack! page of the Sweet & Sassy website.
In addition to all of the exciting changes, Sweet & Sassy Franchising has expanded with new locations in San Antonio and Katy last month. Sweet & Sassy is also actively searching for the perfect franchisees to expand into Allen, Fort Worth and Mansfield later this year. With more than twenty locations, a strong focus on living out their core values, awesome employee and customer benefits and being a company of love and serving others, it’s clear that Sweet & Sassy is a top-notch business. For more information, head to the Franchising tab on the website.
While the Sweet & Sassy team is excited about the latest and greatest, the most important focus remains creating those “Wow!” experiences that make little girls smile. Whether it’s having the best birthday ever, a fun makeover or a memorable ear-piercing, Sweet & Sassy goes above and beyond to make their customers’ day. It’s not about the fun products or glamorous services, it truly is about the experience and making girls over-the top happy.
