Ifbryou aren't already aware of the highly popular clothing brand Lauren James, prepare to fall in love. The classically chic clothing line plans to open in SouthlakebrTown Square later this month. The store will also open in Plano at The Shops of Legacy. Thesebrwill be the first Texas store-fronts for the growing brand, which currentlybroperates one dedicated retail location in Arkansas.
LaurenbrJames, whose preppy, feminine brand is rooted in classic looks, is also drivenbrby modern styling. Founded in 2013 by a registered nurse turned fashionbrdesigner, Lauren Stokes, the brand strives to capture a look that's unique, yetbrtimeless, through clothing that's wearable for any occasion.
LaurenbrJames enjoys a dedicated following as a result of its online store and presencebrin select retailers, and is now completing the brand experience by openingbrbrick and mortar locations that translate the Lauren James vision into an oasisbrof style. Devotees of Lauren James will find all their favorite items and morebrin these stores to touch and feel.
LancebrStokes, COO of Lauren James, details the brand's excitement over joining thesebrtwo shopping destinations in the Dallas-Fort Worth area. “We chose The Shops atbrLegacy as our first destination becausebrof the wonderful community and atmosphere the center serves and represents,” hebrsaid via press release. “We then identified Southlake Town Square, and theirbrcommunity, as a perfect fit for our second location. We're thrilled and honoredbrto be a part of these exciting mixed–use and lifestyle centers.”
“LaurenbrJames was looking for more than a great store-front,” said Jason Kasal, vice president, senior leasing directorbr- western division, in the release. “The brand really needed the right place tobreasily connect with their fans and followers. These two centers both featurebrthe right mix of shopping, dining, living and working lifestyle that appealedbrto the brand. Southlake and Legacy arebrthe perfect entry points for Texas and we can't wait until their respectivebropenings.”
Not onlybrdoes Lauren James stay true to its core values and vision, but it also providesbrwomen a new way to express their individuality, making it a worthwhile additionbrto any town and shopping center.