Forest Park Medical Center and the Dallas Cowboys arebrentering an expansive partnership that builds on their shared passion forbrservice, innovation and excellence. The deal calls attention to the pioneeringbrways in which health risks can be prevented or eliminated, marking the firstbrsports marking partnership in Forest Park's history.
Under thebragreement, Forest Park will gain marketing and promotional rights in the mobilebrmarketing, digital signage, radio, TV and print categories. Additionally, thebrDallas Cowboys cheerleaders, players and coachers will participate in ForestbrPark community health initiatives.
“Partneringbrwith the Dallas Cowboys is a major milestone for our hospital system, whichbrrecently celebrated its five-year anniversary,” says Dr. Robert Wyatt, ForestbrPark's chief medical officer. “Our team of dedicated physicians and staff arebrcommitted to excellence in all they do, from patient care to communitybrinvolvement and activism. It is not hard to miss the parallel that ForestbrPark shares with the Dallas Cowboys when it comes to a commitment tobrexcellence.”
Forest Park also will serve as abrsponsor of the Dallas Cowboys Cheerleader and Cowboys youth camps, working withbrthe Cowboys to educate young people about the importance of healthy eating,brstaying active, fitness and safety. Physicians and staff from each of ForestbrPark's campuses will participate in these camps.
“The Dallas Cowboys are excited tobrenter into a new partnership with Forest Park Medical Center,” says Jerry Jones,brJr., the Dallas Cowboys executive vice president/chief sales and marketingbrofficer. “We look forward to using their expertise and resources to make abrdifference in the lives of the youth across Texas in the years to come.”