2023 GM Financial Parade of Lights

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Pavlov Agency

Parade of Lights

The GM Financial Parade of Lights will deliver the magic of the holiday season to Downtown Fort Worth for its 40th year on Sunday, Nov. 19, at 6 p.m. With a sold-out crowd expected for this year’s holiday magic-themed parade, attendees are encouraged to purchase reserved street seats, which start at $15 for children and $17.50 for adults. 

What began in 1983 with a crowd of only 25,000 spectators and 25 floats has grown to become Fort Worth’s most beloved holiday tradition and North Texas' largest illuminated holiday parade. Year-after-year, families gather to experience the lights on 100-plus professionally designed floats, energetic marching bands, sparkling antique cars, precision equestrian units, festive horse-drawn carriages and carolers spreading Christmas cheer along the 1.59-mile parade route. The night will conclude with Santa and Mrs. Claus appearing on the specially designed LED grand finale float.

In honor of TCU’s sesquicentennial, head football coach Sonny Dykes is serving as the 2023 Parade of Lights’ Grand Marshal. TCU’s 150th year has been devoted to celebrating the positive impact of Horned Frog alumni, students, faculty, staff and other leaders in the Fort Worth community, across the country and across the globe. Dykes, currently in his second year as head coach, led TCU to become the first school from the state of Texas to make the College Football Playoff and the first from the Big 12 Conference to reach the CFP National Championship.

“TCU is proud to sponsor the Grand Marshal float in recognition of the community and people that have supported TCU’s mission for 150 years,” TCU Chancellor Victor J. Boschini, Jr., says. “Coach Dykes is a great representation of the Horned Frog spirit, and we are proud he will lead the beloved Parade of Lights.”

Fort Worth-based GM Financial has also renewed its commitment to the parade for the sixth year in a row and will continue its title sponsorship through 2027.

“GM Financial’s culture is based on strengthening the communities where we live and work, which aligns with the Parade of Lights’ mission to bring people together in the spirit of community,” says Dan Berce, president and CEO of GM Financial. “As the largest employer in downtown Fort Worth, we are pleased to help preserve the special tradition of the Parade of Lights in the city we’ve been proud to call home for more than 30 years.”

There are many opportunities to participate in the 2023 GM Financial Parade of Lights, including:

• Reserve street seats: While the parade is free and open to the public, attendees can get the most illuminating experience by purchasing reserved tickets, or street seats, in advance. Tickets start at $15 for children and $17.50 for adults and are available for purchase.

• Volunteer: Hundreds of volunteers are what make the parade a success year after year, with opportunities available in hospitality, merchandise sales, stand and seating attendants, staging areas, entry check-in and more. Volunteers can sign up online.

• Become a Sponsor: As a 501c (3) non-profit organization, Downtown Fort Worth Initiatives, Inc. seeks the support of corporate sponsors and partners to help maintain the free and high-quality production of the parade for the Fort Worth community. This year's parade sponsors include title sponsor GM Financial, signature sponsors Tarrant County College, YMCA of Metropolitan Fort Worth, Karen and Larry Anfin and Dr. Marie A. Holliday and media sponsors 95.9 The Ranch and 92.1 Hank FM. Sponsorship opportunities, levels and benefits can be found online. 

The official hashtag for the 2023 GM Financial Parade of Lights is #ParadeOfLights2023. For the latest updates on the 40th annual GM Financial Parade of Lights, visit the Parade of Lights website, Facebook and Instagram. 

About GM Financial:

General Motors Financial Company, Inc. is the wholly-owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. To learn more about career opportunities at GM Financial, visitwww.gmfinancial.com/careers. For more information on the company, visit www.gmfinancial.com.