Free Rein Coffee
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HTeaO locations will serve Free Rein’s American Dirt (dark roast) and Homestead (medium roast) in a variety of drip, latte and espresso beverages, rolling out at all locations throughout 2024.
America’s infatuation with caffeine and all things "Yellowstone" is alive and well, especially after actor Cole Hauser’s Free Rein Coffee Company was launched late last year. The upstart cowboy-inspired coffee brand has announced a partnership with HTeaO to bring coffee and cowboy culture to the iced tea franchise's 100-plus locations across the country, including those recently opened in Grapevine and Southlake.
Thanks to a cost-effective business model, which includes managing their own supply chain, HTeaO is America’s leading iced tea franchise that's enjoyed a rapid expansion throughout the state and beyond. The partnership means HTeaO guests can now enjoy ultra-premium teas, handcrafted coffee and espresso-based drinks both in-store and through a drive-thru.
With its’ small-batch coffee roasting facilities in San Angelo, Texas, the story behind Hauser’s Free Rein Coffee is a tribute to the hardworking cowboys he grew up around on and off set. With flavors as bold as their names like Heavy Spur, a high caffeine blend; Branded, a fiery blend of cayenne and cinnamon and Cole's signature dark roast American Dirt, there is a distinct nod to the rugged spirit of the American West.
To kick off this new venture, HTeaO will host a celebration in College Station, Texas, on Jan. 20th from 12-3 p.m., where consumers can stop by to taste Free Rein and get their hands on other goodies and giveaways.