Love At First Bite
The Cookie Society Opens in Park Village March 1, 2024!
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Updated March 1, 2024.
If you feel a sweet tooth coming on, look no further than this Texas-based bakery. Officially opening in Park Village March 1, 2024, husband-and-wife duo Marissa and Jeff Allen are serving up gourmet creations that will take your tastebuds back.
From tackling a lifestyle as an NFL family to creating a multi-million dollar baking business, the Allens aren’t your average entrepreneurs. It all started with a fateful trip to a famous New York bakery, where Marissa grew determined to formulate the perfect cookie. Through trial and error, her passion for baking prevailed.
"When she started making these cookies, everybody was telling me the same thing – all my teammates, friends, family, that these were the best things they had," Jeff says. "Once we started getting these words of affirmation from other people outside of our household, that's when it swept the thought that maybe we should start a business."
Inspired by childhood memories of store-bought cereals, snacks and homemade goods, flavors like peach cobbler, hot cocoa and frosted oatmeal are just a few unparalleled options Cookie Society offers.
"When we go out to eat, I always like to look at a dessert menu,” Marissa says. “I just want to know what people are eating and [if I] can turn it into a cookie."
If the menu is any indication, Marissa's concoctions have yet to meet their match. Monthly rotating flavors will have you questioning whether you’re consuming a cookie or an indulgent dessert. The pumpkin-stuffed french toast is filled with a soft center of pumpkin cream cheese, while the apple pie is packed with a scoop of sweet cinnamon apple filling.
"We want to become the cookie of Texas," Jeff says. "When you think of Texas, when you think of cookies, I think we should be in the conversation."
As Cookie Society continues to expand in retail locations across North Texas, Southlake felt like the perfect next step on its journey to becoming a state-wide staple.
"We have a soft spot for the suburbs," Marissa says. "We love the family aspect of it. We live in Frisco, and we love that it's very community-driven, kind of a tight community. Southlake has those same things, so we're looking to find other families that can spread the love."