Whether you have a passion for entertainment,brcooking or both, Starpower HomebrEntertainment Systems, Inc. will wow you. Known nationally for its upscalebrproducts and custom installation capabilities, Starpower kicks off the grandbropening of its new 15,000-square-foot, multimillion-dollar concept store in thebrheart of Southlake. Featuring Ed Kellum & Son Appliances, the store also offersbra 15-foot video wall, the largest on display at retail.
“Starpower's latestbrshowroom reflects the passion and creativity our company has stood for sincebrour founding 22 years ago,” said David Pidgeon, president and CEO, in a pressbrrelease. “Beyond the multimillion-dollar investment, this showroom unlocks thebrimagination and allows our clients' dreams to become a reality.”
“We believe it isbrmisguided and a disservice to believe that people wish to make unemotionalbrlifestyle purchases using only an online interaction. While we are working onbrour own omni-channel strategy, it will always be a far second to our corebrface-to-face interactions with our clients,” said Daniel Pidgeon, chairman ofbrStarpower, who is also the immediate past chairman of the Consumer TechnologybrAssociation.
“This store focuses onbrthe intimate relationship between products and an upscale lifestyle and thatbrmust be done in an environment that allows the client to fully understand whatbrthey are buying,” he added.
The showroom highlightsbrthe need for upscale consumers to actually interact with products prior tobrpurchasing. The store was designed by renowned former Limited Brands architectbrPhil White of Columbus, Ohio. The store triples the size of its previousbrlocation, adding luxury appliances to the assortment, featuring interactivebrtechnology displays right alongside working kitchens and major appliances.
Since 2011, the companybrhas been completely transformed to showcase not only home theaters andbraudio/video, but to offer upscale appliances and actual working kitchens withinbrthe store.
“The synergies betweenbrthe two companies have been tremendous. We focus on products that people arebrpassionate about—movies, music, entertainment, cooking and comfort,” saidbrPidgeon. “The showroom reflects the passion seen in every part of our business,brmost especially our team of experts that simply make our client's livesbrbetter.”
Starpower's high-performancebrlineup of audio, video and automated control assortments from brands such asbrSony, Crestron, Samsung, LG, Klipsch, Martin Logan, Mark Levinson, Sonos,brMarantz as well as Starpower's acclaimed custom leather will be re-launched inbrall-new displays.
The new location willbralso feature 68-year-old Ed Kellum & Son Appliance Company with actualbrworking appliances and live kitchens from Sub Zero, Wolf, Jenn-Air, KitchenAid,brBosch, Viking, Miele, and Thermador. Displays inside will also showcasebraffiliated companies selling home-related products including StarFloors, Inc.,onebrof the largest floor covering companies in the United States, and StarSD, LLC,bran affiliated construction resource company.
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