Allure To Open New Dallas Location

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Allure Intimate Apparel, your bra fit specialist in Southlake Town Square, is excited to announce that after a year of outstanding success, they are opening their seventh store in the Pavilion on Lovers Lane in Dallas! Join them on November 15 for its grand opening!

To celebrate, customers who spend $50 or more will receive a $200 value swag bag filled with gifts from top brands including Chantelle, Cosabella, Simone Perele, Wacoal, Elomi and more! The swag bags will only be available while supplies last, so don’t wait!

Whether this is your first time to Allure or you’re a happy customer, Allure is thrilled to share this celebration with you! 

Allure began the way many great things do — with a problem in need of a solution. Started in 2003 in Wisconsin, Allure's founder, Peg O'Malley, was struggling to find a bra that fit her correctly. She quickly realized there was a need for a women's specialty store in the area.

She and her husband Peter did a little research and a few weeks later traveled to a lingerie trade show in New York. Fast forward 16 years later, Allure now has six (soon to be seven!) stores across the states of Wisconsin, Minnesota and Texas.

Allure has since built its business and reputation on the entire staff’s dedication to making every woman feel beautiful, specializing in bra fittings for women of all shapes and sizes — petite to plus, sizes 28A to 48K.

Its highly trained, all-female staff shares expertise and compassion with its clientele while offering a wide variety of comfortable, quality styles including every-day wear, sports bras, special occasion, nursing and of course beautiful lingerie — always in a wide size range. 

Visit AllureFits.com for details on the quality brands and styles Allure carries or shop in the Southlake store today!

Allure thanks you for all of your support! They can’t wait to see you at the Pavilion on Lovers Lane for its grand opening on Friday, November 15.

With so many FREE goodies giveaways, you won't want to miss this event! Click HERE to share this event with your friends!