
Solo Brands, Inc.
Snoop-Solo-003
Snoop Dogg, the official “Smokesman" of Solo Stove.
Snoop Dogg is not just a popular musician, but also a legendary smoker. The iconic rapper and pitchman for such brands as Corona and BIC lighters surprised millions of his followers when he announced his decision to "give up smoke."
While the announcement first raised speculations, Snoop Dogg clarified today that he was referring to the smoke that typically arises from fire pits. He found it irritating and inconvenient, and that’s why he’s partnering with the Grapevine-based company Solo Brands to be the official “Smokesman” for their Solo Stove and help eliminate smoke from backyards everywhere.
"I love a good fire outside, but the smoke was too much," Snoop Dogg says. "Solo Stove fixed fire and took out the smoke. They changed the game, and now I'm excited to spread the love and stay warm with my friends and family."
Snoop Dogg will partner with the company on smokeless product innovation and contribute toward designing a new signature line of Snoop Dogg x Solo Stove products. Kicking off the Snoop Dogg x Solo Stove collaboration is a limited-edition bundle that includes a bonfire fire pit designed by Snoop, a fire pit stand, a Snoop bucket hat and a Snoop x Solo sticker pack.
"We're stoked to have a product so good, it even inspired Snoop to go smokeless," Solo Brands CEO John Merris says. "As the most popular smokeless fire pit in the world, Solo Stove is all about bringing people together and creating a vibe that encourages you to sit back, relax and enjoy your time with friends and family. Snoop, like Solo, is about good moments, and we're looking forward to welcoming even more people to the Solo Stove family."
The limited edition Bonfire Snoop Dogg collaboration is priced at $349.99 and is on sale now at GoingSmokeless.com.