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Southern Methodist University’s football and men’s basketball athletes will soon receive a salary. The Boulevard Collective, an NIL (name, image, likeness) collective, is set to pay players $36,000, according to sports media company On3.
Formed on Aug. 8, the collective was formed by executive director Chris Schoemann.
“At a time where an athlete’s access to brand and marketing opportunities is more valuable than ever before, we are excited to leverage DFW’s integrated network of corporate, philanthropic and athletics leaders,” Schoemann says via press release. “For a city and alumni base as relationship-oriented as Dallas and SMU, it seems only fitting that the community has come together in this way.”
Several Southlake Carroll athletes currently attend SMU, including football players RJ Maryland and TJ McDaniel.